My Visual CV Resume

Standard

I created a Visual CV to share with potential employers upon graduation this May. Check it out to view my education, work history, portfolio and much more.

Advertisements

Coca-Cola partners with World Wildlife Fund in launch of Arctic Home Campaign

Standard

Iconic red cans turn arctic white for polar bear habitat protection.

Coca-Cola has partnered with the World Wildlife Fund to raise awareness, funds and create a safe sanctuary for polar bears by turning red cans white.

Since the campaign launch Nov. 1, 1.4 billion of Coca-Cola’s red cans have turned white in honor of the world’s endangered polar bears.

The Arctic Home campaign combines Coke’s beloved polar bear icon, established in 1922, with a holiday initiative.

Coca-Cola will contribute $2 million to the World Wildlife Fund over the next five years and will match consumer donations made through the Arctic Home campaign until March 15, 2012.

The raised dollar amount is periodically updated on the Arctic Home website and is currently at $39, 574 thanks to consumer donations alone.

Along with the white cans, white caps will appear on bottles of Coke products including Diet Coke, Sprite, Mellow Yellow and Fanta.

The white cans will feature an image of a mother polar bear and her two cubs.

During the campaign, consumers can:

  • Look for white cans and caps on Coke products nationwide
  • Donate $1 by texting a Coke product code to 357357
  • Receive a free plush polar bear by purchasing six 20 oz. bottles
  • Donate Coke Rewards points toward the cause
  • Download the SnowBall Effect app via Facebook
  • Scan the QR code on a Slurpee or Big Gulp from 7-Eleven

Drastic Change for Earnest Cause

Coca-Cola  has never before changed the color of the classic red can. Protecting the polar bears is of great importance to Coke.

“When we see one of our cherished icons becoming endangered, we immediately put a plan into action. As sea ice continually melts, the polar bears and their communities are at great risk, ” said Kevin Gavin, Account Manager for the Home Market Division of Coca-Cola.

To create further awareness, Coca-Cola and the World Wildlife Fund are working to bring the story of the polar bears to the big screen with a new IMAX film, “To The Arctic 3D”. The film is produced by Academy Award nominated filmmakers MacGillavray Freeman Films and will premiere in 2012.

Coca-Cola will focus on reaching numerous demographic groups with the same message through the Arctic Home campaign.

“We have created a custom point of sale for each type of customer. For example, we have a different execution plan for grocery stores, convenient stores, workplace accounts, college universities and health hospitals,” said Gavin.

The campaign is scheduled into the 2012 marketing plan to be implemented next holiday season as well.

Coca-Cola and the World Wildlife Fund realize this is an ongoing effort to save the mere 20,000 – 25,000 remaining polar bears.

Story written and published by Kathryn Gavin and Brittany Brock.

Record enrollment, satellite campus spell success for Minnesota State

Standard
7700 France

Representatives of MN State Colleges celebrate MSU's satellite campus, 7700 France

Total enrollment of 15,547 combined with Edina satellite campus expansion leads to success in 2011-12

Minnesota State’s  total incoming class enrollment this year is 4,067 compared to last year’s 3,984. Of this number, there are 2, 465 first year students, the second largest amount in the school’s 143 year history.

The nearly one percent increase from last year’s enrollment is triggered by the continued expansion of MSU’s 3-year-old Edina campus, 7700 France. Initially opening, the site enrolled 420 students, had six classrooms, a computer lab and conference rooms. This year, 700 students are enrolled and  square footage will be increased from 12,271 to 27,000.

The previous five-year agreement required MSU to pay $1.7 million. The new contract requires $3.2 million, yet will provide for nine more classrooms and a telepresence classroom that allows for off-site course participation by students.

“We knew when we moved here that there would be a lot of demand. This is all about classroom expansion,” said Copper-Glenz, MSU’s dean for the College of Extended Learning.

There has been a recent demand for increased mix of undergraduate and master’s level degrees at 7700 France.  The expansion will benefit undergraduate degrees in education and communication studies as well as graduate degrees in public and business administration, educational leadership, corrections and community health.

The MSU satellite campus has been a beneficial addition to the Edina community with master’s course enrollment almost doubling since 2009 with a jump from 282 to 539. Furthermore, 4,033 master’s credit hours are being taken compared to only 1,382 in 2009.

“It’s a nice fit with our local economy,” said Scott Neal, Edina City Manager.

Minnesota State was privileged to welcome 1,146 transfer students and 456 graduate students in 2011-12. By providing new opportunity, MSU has experienced tremendous growth and set measurable records.

The picture of representatives of the MNSCU system with the mnsu.edu bus during the 7700 France grand opening festivities was included in MSU’s October 2008 newsletter.

**In addition to this news story and JPEG, I would have included a web news video featuring footage of the 7700 France campus with interviews from both undergraduate and graduate students discussing their experience at the satellite campus. The interviewees would explain their personal situation to add both emotion and character to the multimedia element (both vital). I believe the video would further reader’s understanding about the Edina campus, answer questions and prove why a satellite campus provides convenience to so many students.

**The search terms I included on my original list and looked up were: enrollment, Minnesota State, satellite campus, Edina, student increase, university, undergraduate, graduate, master’s, economy. I mainly focused on including: enrollment, Minnesota State, satellite campus, Edina and student increase.

Video Storytelling for the Web

Standard

I recently completed a self-guided course called ‘Video Storytelling for the Web’. It pointed out the keys to formulating a successful web news video. I learned how important it is to select the best stories for the web, plan out the story beforehand, know the equipment and conduct a proper interview. I found the course to be helpful in the fact that it stated the difference between a web video and a standard news video in each section of material.

Before the course, I had never put deep thought into web videos or video journalists. I had not considered a web video to be a story and always thought of it as an assignment. The course pointed out that it’s important to capture a moment in time and include the four key factors to achieve success. The factors include visual appeal, emotion, character and news value. For example, sports coverage requires excellent visual appeal in its movement, emotion requires going beyond the facts and character allows the people to tell their story, often connecting with viewers.

Web video often surpasses the standard news video by featuring topics viewers wouldn’t see on the 10 p.m. nightly news. Also, it requires much less structure and can be posted at any time of the day rather than waiting for the 6 p.m or 10 p.m. news. For example, a man covered in tattoos or a woman with a pet pig. These examples prove that what you can do for the web, you often can’t do in television or print media.

I believe it is most important for a web video to be able to stand alone. Standard news videos are usually complimented by the print or online version or attributed by a narrator. I learned how essential it is for a web video to cover all aspects by itself with a clear storyline, good audio and good video.

I enjoyed the hands-on activities throughout the course. It was neat to physically apply the light, atmosphere and noise elements to a video interview setting. Condoleezza Rice’s vice president interview exemplifies a rich yet simple setting, good lighting and good audio. The camera catches Rice at a correct angle and maintains it consistently throughout. Short, productive questions are asked and the video gives a clear message.

As with most careers, video journalists carry a lot on their shoulders, literally. They work hard for every web video story by collecting the footage, editing the audio and video and maintaining consistency between the audio and video components. Web videos really are more than assignments, they’re stories!

Alaskan Adventures

Standard

I lived an Alaskan adventure this past summer in the North Pole/Fairbanks area. I had a retail management internship on Eielson Air Force base at their base exchange store. I was employed by the AAFES (Army Air Force Exchange Services) Corporation. My fiance is also a firefighter at Eielson Air Force base and we were often able to make our daily commute together. In this “my” Google map, I highlighted a few tourist places my fiance and I visited, shopping places of choice and both the Army and Air Force bases in the area. As seen on the map, I experienced a balanced summer full of beauty, wildlife, work and leisure. The map features a photograph of Chena Lakes & Recreation Area and a Youtube video with footage of Eielson Air Force base.

A classic Alaskan motto: “Always make the MOOSE out of life” 🙂

Favorite saying by all native Alaskans (when referring to any other state): “The lower 48”

Lavish Linking

Standard

Linking on the Internet creates profound opportunity. It allows users to display their own information and accredit others at the same time. In our textbook, Foust discusses the 4 types of linking: deep linking, inline linking, associative linking and illegal linking.

Deep linking occurs when a user is taken to a page deeper into a site than its homepage. This type of linking creates convenience for the viewer and is quicker than using multiple clicks to reach the same page destination. However, this does decrease page views and the number of clicks by users, which is why website operators view deep linking negatively. For example, when a viewer finds them self interested in checking up on Kathryn Gavin’s tennis career at Minnesota State University, Mankato, a deep link could be used to get a direct update. If a deep link wasn’t used, the viewer would have to go to the MSU homepage click “Athletics”, click “Women’s Sports”, scroll down to “Tennis” and then view the article (a much more complex process).

Inline linking focuses on incorporating an image into the journalistic piece. It occurs when an image is linked without the actual file being copied. The kicker is, the image doesn’t belong to the journalist; it belongs to someone else, yet isn’t  fully copyrighted. To allow for a freer flow of information and images, Lawrence Lessig founded the Creative Commons concept. Creative Commons provides an advantage when it comes to inline linking. Sites like Shutterbug, Compfight and Flickr contain Creative Commons images with various copyright levels, available for use by anyone.  The downside to inline linking becomes a factor when copyrighted images are displayed without permission from the copyright holder or when images with all rights reserved are used as Creative Commons images. As with all types of copyrighted materials and plagiarism standards, journalists should not include any content if it’s not ethically or legally acceptable. To experience a player’s dedication to tennis a viewer may enjoy a specific image. This image was shared via Creative Commons on Flickr.

Associative linking revolves around reputation. If a user is linked to a website that includes links to degrading, inappropriate, illegitimate sites, the original site loses all respect and credibility. This type of linking is a touchy subject and should be dealt with carefully. In fact, court cases and prohibitions have resulted from associative linking incidents. Unauthorized uses of trademarks can easily destroy reputable sites. I see the Austin Catholic Community facing associative linking issues by linking to a contraceptive mandate, including a link that further suggests writing to Congress. I understand it is a pressing issue for both my hometown community and the Catholic religion, yet viewers may be intimidated or offended by being lead to such extreme congressional action. As mentioned in Chapter 12, excessive linking processes lead to less connectivity in the end. A Catholic family new to the Austin area may be disgruntled by visiting the homepage and following the extensive linking process, possibly causing them to seek a different parish. This would be a prime example of negative associative linking.

The final and most controversial type is illegal linking. We are all aware of the endless amounts of illegal material that exists on the Internet in today’s world. Under no circumstance is it legal, ethical or acceptable to link to infringing material. If or when an online journalist links to illegal content, the credibility gap widens, trust is lost and legal court action is likely to occur.If a journalist even links to a site, that links to a site, that links to a site, and so on, that includes a link to illegal material, the original journalist and site will lose the battle. To ensure I fulfill my graduation date this May, I will avoid an example of this form of linking.

Personally, I view linking as an opportunity for numerous uses. Linking is effective for informational, recreation, event, professional and personal purposes. In many cases, linking helps to prove points, back up statistics, share other views and lead to multimedia functions of all sorts. Instead of reading an entire page, the viewer is able to technologically interact via linking. Linking is a great skill to learn and quite simple once physically doing it. I am running in the Mankato Marathon 5K next week as part of the United Prairie Bank team. If the bank had not included a link directly to the marathon registration page (an example of a deep link), I may not have followed through on my initial interest in the event. This is just one personal example I recently encountered, which leads me to realize how much of an impact linking makes on a daily basis!

Standard

Mankato Luther Honda experiences strong rebound

Auto sales continually soar due to increased consumer demand and dealership expansion.

In fact, local dealerships are celebrating for the first time since the 2008 recession.

Consumer procrastination has decreased and new vehicles are being sought. In fact, Mankato auto dealers topped the 1,000 mark in monthly auto sales, with 1,050 new and used cars and light trucks sold solely in July, well above last year’s 773.

“Since July we’ve doubled our inventory and more than doubled our sales, and our service department has been the same,” said Kerry Lindsay, general manager, Mankato Luther Honda.

The thriving farm economy is driving pickup truck sales and a jump is occurring in sales of the Honda Pilot SUV.  The new program at Mankato Luther Honda accepts trade-ins and also buys used vehicles from consumers out-right. This program combined with the newly expanded location creates opportunity for consumers seeking low mileage vehicles at affordable prices.

“We probably get 15 or 20 a month,” said Lindsay of trade-ins and out-right buys. “Some people already have a different car picked out from a private dealer, or maybe another dealer wont give them as much on trade-in as we’ll pay.”

This strong economical auto rebound provides great optimism for Mankato Luther Honda and other local dealerships while providing opportunities for consumers to buy automobiles for sale.